For Montesquieu there were only three powers among which he wanted to distribute power. That was in the middle of the eighteenth century. Modern democracy has two additional ones – unofficially at least. The press and non-governmental organizations (NGOs). The traditional weapon of NGOs is the media campaign, the traditional goal is determining public opinion. In the meantime, however, they have also become part of the state’s own decision-making chain. Patient and aid organizations, environmental associations, religious communities, employee organizations are de facto political co-decision-makers. Their advantage: They generally have high credibility. Their disadvantage: They are (in the democratic decision-making process) only indirectly legitimized. Their modern handicap: Their unique selling point dissolves in the 24/7 news feed of blogs and social media.
- research the NGO’s lines of argument
- analyze the argumentative interfaces and red lines
- organize the conversation with their representatives
- keep in contact
- and do this always with respect for your specific concerns and business model