Complexity made simple
People supposedly want it simple, but the world has become more complex. At least that is the daily complaint of those who want to be noticed publicly: Politicians, media, advertisers, those in public relations. But this is wrong! People are well informed and accustomed to complexity but refuse to listen to the broad noise. They call up the information selectively. And they expect the professionals to provide and prepare it.
- translate your messages into the language of your target group – also that of the lay media
- take up the questions that arise for your target audience
- bring your reports into a simple and understandable structure – that also holds up in times of critical resonance
- supplement your information with facts, examples and analogies