New product and brand promises, new distribution channels, new consumer habits. The consumer markets are changing. Consumer research finds decisive trends between the generations X, Y, and Z and e-commerce is revolutionizing delivery to the end consumer.
Consumer PR has to make ever greater efforts to define the target group and get even closer to it.
- establish a reputation profile for your company and your product
- develop strategies for their optimal reputation management
- analyze your open flanks in political opinion-formation
- keep you updated with accurate early-warning systems