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New product and brand promises, new distribution channels, new consumer habits. The consumer markets are changing. Consumer research finds decisive trends between the generations X, Y, and Z and e-commerce is revolutionizing delivery to the end consumer.

Consumer PR has to make ever greater efforts to define the target group and get even closer to it.


  • establish a reputation profile for your company and your product
  • develop strategies for their optimal reputation management
  • analyze your open flanks in political opinion-formation
  • keep you updated with accurate early-warning systems
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